Rotten Tomatoes REPACK
Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang. Although the name "Rotten Tomatoes" connects to the practice of audiences throwing rotten tomatoes in disapproval of a poor stage performance, the direct inspiration for the name from Duong, Lee, and Wang came from an equivalent scene in the Canadian film Léolo (1992).
Rotten Tomatoes staff first collect online reviews from writers who are certified members of various writing guilds or film critic-associations. To be accepted as a critic on the website, a critic's original reviews must garner a specific number of "likes" from users. Those classified as "Top Critics" generally write for major newspapers. The critics upload their reviews to the movie page on the website, and need to mark their review "fresh" if it's generally favorable or "rotten" otherwise. It is necessary for the critic to do so as some reviews are qualitative and do not grant a numeric score, making it impossible for the system to be automatic.
The website keeps track of all the reviews counted for each film and calculates the percentage of positive reviews. Major recently released films can attract more than 400 reviews. If the positive reviews make up 60% or more, the film is considered "fresh". If the positive reviews are less than 60%, the film is considered "rotten". An average score on a 0 to 10 scale is also calculated. With each review, a short excerpt of the review is quoted that also serves a hyperlink to the complete review essay for anyone interested to read the critic's full thoughts on the subject.
The scores have reached a level of online ubiquity which film companies have found threatening. For instance, the scores are regularly posted in Google search results for films so reviewed. Furthermore, the scores are prominently featured in Fandango's popular ticket purchasing website and its mobile app, Flixster, which led to complaints that "rotten" scores damaged films' performances. 041b061a72